This was a pretty big week in the GGW world, as we flew to CFHQ to interview Greg Glassman, founder and CEO of CrossFit. Greg reached out to us this summer and wanted to have a conversation about functional aesthetic, and the idea of “a better beautiful.” We obviously jumped at the opportunity, and are so excited to share this conversation with you guys today. Greg talks about the change in our cultural mindset when it comes to what is considered beautiful, and how we can continue to evolve the conversation in a world where unattainable beauty standards have been around as long as humankind. And we find out why Greg wants CrossFitters to focus our fitness journey on health and biomarkers, not on ideal body types, PRs, or even a podium spot at The CrossFit Games.
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